California’s Latino community was empowered to protect marriage today in the nation’s most populous state by a new advocacy group that is launching a statewide media blitz over Spanish-language media. The ads feature a Latino superstar urging Latinos to vote “Yes” on Prop 8. The Latino leadership of Viva La Familia will urge Latino voters to support Proposition 8.
The Alliance for Marriage Foundation – the coalition that blazed the path to bring America’s Latino community to the forefront in support of marriage -- welcomes Viva La Familia to the historic battle to protect the future of marriage for our children and grandchildren.
The formation of Viva La Familia is particularly important in California, because any move to protect marriage and advance the interest of families in California – and across the country -- must include the massive and fast-growing Latino community.
“The white Christian evangelic movement needs to understand that they can’t win this battle alone,” said Rev. Samuel Rodriguez, a board member of Viva La Familia, and President of the Sacramento-based National Hispanic Christian Leadership Conference. “They simply don’t have the sheer numbers necessary to win.”
The movement to protect marriage is often characterized in the media as a project of the conservative Christian subculture. “The Viva La Familia ad campaign is an effort to build the numbers necessary to win,” added Rodriguez.
Mexican movie star Eduardo Verastegui is featured in the ad campaign launched statewide, which encourages Latinos to vote “Yes” on Proposition 8, a measure on the November ballot that would amend the state constitution to define marriage as one man and one woman. The ads will air on Spanish-language radio and appear in print.
Verastegui, who is prominently featured in the ads, is best known in America as the leading actor and producer of the award-winning movie “Bella.” But he has deep “pop-culture” roots in the Latino community, having starred in several hit “soap operas” on Televisa and even named one of 50 Most Beautiful People by People En Español. He’s been called by the some “the Brad Pitt of Latin America.”
Viva La Familia, an advocacy organization that includes Latino leaders such as Rev. Samuel Rodriguez, Jr., Dr. Jessie Miranda, and Gilbert Montelongo, was formed to reach out to the Latino community in California on public policy issues of marriage and family.
The Alliance for Marriage Foundation has been at the forefront of the battle to protect marriage all across America. In California, the Alliance sponsors Californians for Marriage, Yes on Proposition 8, an organization that helped to qualify the marriage protection initiative for the California ballot. In Denver, the Alliance for Marriage Foundation recently organized a rally for over 5,000 Latinos working together with the Archdiocese of Denver.
Thank you for your friendship and partnership in our efforts to ensure that more children in America are raised in a home with a mother and a father.
Matt Daniels, J.D., Ph.D.
Founder and President
HT: Matt Daniels - Alliance for Marriage
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